Console Wars by Blake J. Harris

Console Wars by Blake J. Harris is a narrative account of the rivalry between Sega and Nintendo, the two video game behemoths of the nineties.  The book mainly focuses on the meteoric rise of Sega and the man behind it: Tom Kalinske.  Tom became the CEO of Sega of America in the late eighties, and turned Sega and its 16-bit console the Genesis from underdogs to market leaders.  Console Wars details how he pulled this off.  The history of Nintendo is also delved into, but, for the most part, they're portrayed as the enemy.  As someone who owned a Genesis, I was surprised and interested in the inner workings of the video game industry.  I highly recommend Console Wars to gamers and anyone who grew up during the nineties.